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How We Do

'How We Do' is Nike’s new series spotlighting communities helping young people overcome barriers to sport, showing that you don't have to fit into sport - sport should fit you.

For Episode 1 focusing around London and it’s inhabitants, presenter and full-time vibemaker Nella Rose is all about trying out new things. But boxing? That’s not really her bag. Together with her new friends Issatta, Naomi, and Zyanarah, Nella’s getting ready to throw out the rulebook at Dwaynamics Boxing Club in South London. The fastest woman on record Dina Asher-Smith makes surprise appearance to inspire the girls and introduce their final challenge. Will they be up for the fight or throw in the towel?

Client - Nike (UK)

Agency - We Are Pi (NL)

Agency Producers - Karen Whitehouse, Ekaterina Golovkina

Film Production Company - Agile (UK)

Photography - Danika Magdelena (Monday Artist, UK)

Editor - Jedidah M. (UK)

Grading - Megan Lee (ETC, UK)

VFX & Mastering - Agile (UK)

Titles Design - Gemma Stoner, Nick Fatouris (We Are Pi, NL)

Title Animation - Agile, UK

Sound Design & Mix - Nick Smith (Stainless, NL)